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Summer 2002
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The Iroquois New York
A 10 Times Return on Investment
As a small hotel in New York City, The Iroquois
is holding its own against the competition. General Manager Paul Celnik says TravelCLICK media has played a big part in the hotel's success.
A $12,000 media campaign resulted in $127,000 incremental revenue for January and February 2002 - historically the two slowest months in the year.
"As a small hotel, we need a direct return to succeed," Celnik says. Through TravelCLICK's Hotelligence report, the Iroquois New York can verify actual bookings made via the promotions being run on the various global distribution systems, which helps the property gauge the cost-effectiveness of the
campaign. With the high return on investment and support, Celnik says the Iroquois New York can't afford not to take advantage of TravelCLICK's electronic media.
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Choice Hotels International Partners With TravelCLICK
Choice Hotels International partnered with TravelCLICK to provide electronic media and business intelligence products to more than 3500 Choice hotels throughout the world. Choice is the worldwide franchiser of Comfort Inn, Comfort Suites, Quality, Econo Lodge, Clarion, Sleep, Rodeway Inn and MainStay Suites hotel brands.
"The agreement with TravelCLICK allows Choice to meet an ongoing commitment to our franchisees: to provide the best tools and resources they need to deliver superior results," said Wayne W. Wielgus, Choice's senior vice president,
marketing. "In the area of marketing intelligence and
counsel, no one else holds the position in the electronic
distribution arena that TravelCLICK does."
Choice Hotels International used TravelCLICK's Travel Agent Media Network to promote their recent Triple Airline Miles national advertising campaign.
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TravelCLICK's New Web Site Provides Free Access
to GDS Market Information
TravelCLICK's new Web site allows you to:
• Access your market's GDS booking activity
• View tours of TravelCLICK's products
• Download feature articles on the travel industry
• Learn how hotels around the world are improving profits with electronic media and data
"Being the worldwide leader in digital media and electronic distribution data for the travel industry carries a responsibility. Our Web site now reflects that responsibility by providing education resources any hotelier can use to their advantage to make his or her hotel more successful in the competitive marketplace."
Bruce W. Mainzer, Senior Vice President of Marketing - TravelCLICK
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