Pages 1 | 2 | 3 | 4          Summer 2004          Generate Up To Three Times More Sales through Sabre Travel Network Hotel Spotlight Program A Sabre Travel Network proprietary study with 2600 travel agents was conducted earlier this year. The results showed that a hotel has a 58.6% probability of being booked with a top third placement, which means it is up to three times more likely to be booked than a hotel in the bottom third. Gain Competitive Advantage through Preferred Placement Source: Sabre Travel Network proprietary study with 80 travel agencies and 2600 travel agents. Hotel Spotlight Available Now TravelCLICK is pleased to announce that a new preferred display product, Hotel Spotlight, is now available on Sabre. With hotel booking volume that is more than 50% higher than any other GDS, Sabre's Spotlight will offer tremendous opportunity for additional high-rated GDS business. Spotlight will have limited availability in each market, which will give Spotlight customers a competitive advantage. The official product launch is scheduled for July 19, 2004. Prior to that, customers are invited to place their names on our priority wait list. Hotels on the priority wait list will be the first to be offered participation in the product. Sabre Hotel Spotlight Product Highlights: Sabre's hotel booking volume is over 50% more than any other GDS Proven results with preferred screen placement Limited availability means a competitive advantage Innovative pricing structure including a pay-for-distribution performance component Major Hotel Chains Grew Internet Reservations by 34% in 2003 TravelCLICK Reports eTRAK Results from 30 Leading Brands TravelCLICK's recent eTRAK report found that Internet reservations received at the central reservation offices (CROs) of major hotel brands grew 34% in 2003 versus 2002. Further, the brand's own Web sites were the source of 66% of the brands' centrally-booked Internet reservations. eTRAK is a quarterly benchmarking report that allows hotel chains to track booking trends on the Internet and GDS. The 2003 eTRAK report highlights the continued dramatic growth of electronic hotel bookings and the continuing importance of GDS e-commerce. eTRAK shows that 35% of CRO reservations come through GDS channels, while Internet sites contribute 27%. Results from this study may differ from overall hospitality industry trends on the Internet and GDS because eTRAK reflects only the performance of 30 major brands. The conclusions, however, are directional for the industry as a whole. "Electronic channels represent the primary source of CRO bookings today, and will be even more dominant in the near future" said Ray Cohen, president and co-CEO for TravelCLICK. The 30 major brands participating in this survey reported that, on average, 18% percent of their CRO reservations were received from their brand Web site in 2003 (i.e. marriott.com, hilton.com, etc.), while 6% of CRO reservations were sourced from third party Internet sites. A bit more than one third, or 37%, of CRO reservations were made via phone. Reservation Sources for Major Hotel Brands - 2003 Pages 1 | 2 | 3 | 4