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Winter 2001/2002
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Introducing My Trip & More
TravelCLICK's Consumer Media Network: Nine Million Travelers a Month and Growing
TravelCLICK has recently expanded its Consumer Media Network to include the newest online itinerary site launched by Worldspan - www.mytripandmore.com. Travelers use a personalized link to this site to access their travel information. Hotel and other travel ads are placed within the itinerary content, which travelers can print out at their convenience. Similar to the other electronic media in the network, My Trip & More targets potential customers by destination city who already have a confirmed flight, making it the most targeted and efficient media available today.
Worldspan's mytripandmore.com was unveiled this quarter, following Sabre's online itinerary site, virtuallythere.com, which debuted last year and is now used by more than two million travelers. TravelCLICK's Consumer Media Network also includes Travelocity, the world's leading travel Internet site. Look for more enhancements to this network in the near future as TravelCLICK keeps pace with the high-growth consumer online travel marketplace.
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Dear Friends,
During these challenging times for the travel industry, efficient deployment
of marketing resources will be one of the key elements of revenue recovery. This makes TravelCLICK's mission of helping hotels improve revenue
performance more important than ever before.
Notwithstanding recent events, travelers and travel agents continue to book hundreds of thousands of hotel reservations every day, and people continue
to travel. TravelCLICK's portfolio of solutions can both put you in front
of this buying audience, and also ensure that your prices remain competitive
in what has become an even more dynamic market than before.
For help in re-building a solid base of bookings for your property, please don't hesitate to contact us. Our consultative sales team can work with you
to provide solutions that will help you optimize your revenue performance
in the months ahead.
Sincerely,
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| Raymond D. Cohen |
Richard W. Gray |
| President & Co-CEO |
Chairman & Co-CEO |
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Achieve the Greatest Return
From Your Advertising Budget
TravelCLICK's Electronic Media Networks are thousands
of times more effective in reaching your true potential
customer when compared to traditional media like
newspaper, direct mail and printed hotel index guides.
Traditional media delivers the majority of its impressions
to non-relevant audiences. On the other hand, every one of TravelCLICK's media impressions can be targeted to travel agents and/or consumers with relevant offers as they research, plan and book travel to your market.
For example, every $10,000 of TravelCLICK media enables a hotel to reach 200,000 travelers looking to book travel
into their city. Compare this to traditional media, which
for the same dollar amount enables hotels to reach,
at most, 4,000 travelers looking to book into their city.
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