Media Success:
Downtown Hotel
Yields 8-Fold ROI
The superior cost effectiveness of TravelCLICK's
electronic
media has proven more important in
marketing plans post September 11th.
As a proactive measure to recapture business lost due
to the heavy cancellations after the September 11th events, a luxury downtown property* ran a $7,000 electronic media campaign in TravelCLICK's Travel Agent Media Network. Within the week, the property booked 400 additional room nights - with revenues totaling eight times more than the campaign cost.
*Why We Can't Mention The Actual Property Name
Many of our hotel clients provide us with impressive
success stories resulting from their use of TravelCLICK media and information products. However, many of these same clients have asked that we protect their privacy because they do not want to share their formula for increased profitability with their local competitors.
If you would like to feature your success story in this
column, please contact emonitor@travelclick.net.
E-Commerce Room
Nights Booked via GDS
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