IN THIS ISSUE: 2002 Annual Booking Performance Review Special Report on Electronic Media 2002 Hotel Performance by Market Segment Pages 1 | 2 | 3          Spring 2003          2002 eMarketer of the Year: Loews Hotels Aggressive pursuit of control over e-commerce - that's the consistent quality TravelCLICK looked for in selecting the HSMAI/ TravelCLICK eMarketer of the Year winners for 2002. Each e-marketer winner is the highest performer in their region or category, based on electronic performance and superior marketing strategy. HSMAI/TravelCLICK eMarketer of the Year - Loews Hotels Streamline GDS & Internet Rates - Precision Electronic Targeting Loews Hotels was selected as the Brand/Chain eMarketer based on the growth of its electronic bookings year over year across 18 properties. Loews Hotels was selected as the overall eMarketer of the Year for its superior integration of e-marketing strategies including the deployment of technology, a system-wide re-structure of rates, and well-planned property and corporate GDS and Internet media campaigns. The Americas eMarketer of the Year - Four Seasons Hotel Boston Increase Demand Online The Four Seasons Hotel Boston, the only five-star, five-diamond hotel in Boston, is recognized for excellence in rate and availability strategy combined with effective e-marketing. Instead of consistently using net rate distribution of room nights, this hotel utilizes electronic marketing channels to increase demand from corporate, group and transient markets. Asia/Pacific eMarketer of the Year - The Peninsula Hong Kong Audit Room and Rate Information This 300-room luxury property kicked off their electronic marketing plan for 2002 with a critical audit of all electronic channels. By zeroing in on room and rate information, the hotel made smart changes to their rates while maintaining rate integrity. The hotel created an advance-rate sale and promoted it through the GDS and Internet channels. By marketing and monitoring this sale rate aggressively, The Peninsula Hong Kong was able to refine and adjust their e-marketing messages and strategies so that in periods of high demand, messages focused on selling higher category rooms and in low demand periods, focused on rate. Europe/Middle East/Africa eMarketer of the Year -The Savoy Be E-Marketing Opportunistic The Savoy, a 237-room luxury property in London, achieved the position of the top-producing non-U.S. hotel on Orbitz. Great timing, execution and placement of The Savoy's marketing message on Orbitz was key to their success. The Savoy also conducts bi-annual audits of rates and rooms showing in all of the GDS systems; and completely revised its own Web site to ensure the best rate strategy. "To achieve results, successful hotels demand evaluation measures from their e-marketing partners, as well as tools that help maximize their control over their business," said Bruce W. Mainzer, senior VP of Marketing, TravelCLICK. "E-marketing is not a special science. The Internet doesn't change basic marketing principles, it just makes them more dynamic." TravelCLICK's Electronic Marketing Centre is a Hit! The Electronic Marketing Centre (EMC) is so popular that a new user signs up every 2.5 minutes. The EMC is a secure, password-protected extranet that enables hoteliers to access, manipulate and archive benchmarking and marketing campaign data on a Web site customized for their hotel. Thousands of TravelCLICK clients now use the EMC on a regular basis to view and retrieve their RateVIEW, PHASER and Hotelligence reports. Clients are able to log-in to the EMC from the www.travelclick.net home page. In a recent survey designed to measure the value of the EMC, users were asked to rate their experience. A London-based client commented, "I like having access to all TravelCLICK products in one place." More than three-quarters of EMC users rated the EMC 'easy to use,' and 'valuable' in terms of its report delivery capability. One RateVIEW user commented, "The flexibility of accessing the EMC to view RateVIEW is outstanding. I love having the ability to do more sophisticated analysis with real-time information - and doing it online." To see a demonstration of the EMC, simply click the "View Demo" link on the www.travelclick.net home page. Pages 1 | 2 | 3