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Spring 2003         

Special TravelCLICK Report:




TravelCLICK compared the electronic marketing performance of 2,614 individual hotels who utilized TravelCLICK electronic media in 2002 versus 12,101 hotels that are direct competitors but did not utilize TravelCLICK electronic media.

Properties who advertised with electronic media generated an incremental market share with an average value of $1,185 per room on an annual basis. For a 300-room property, this translated into $355,500 in incremental annual revenue. The average cost in 2002 for electronic media for these 2,614 properties was $38 per room.





Free GDS Hotel Booking Data Just Got Better!
Average Daily Rates Can Now Be Viewed for Over 400 Cities

TravelCLICK has added Average Daily Rate (ADR) to its free GDS market data available on www.travelclick.net. The GDS booking data is continuously updated to display the most recent e-commerce results for the hospitality industry.

TravelCLICK's Web based GDS data has also been improved with easy-to-read charts, and now provides two full years of booking information for over 400 cities worldwide.

"We encourage anyone interested in hotel room distribution to investigate e-commerce trends in their local market through www.travelclick.net. The immediate availability of ADR and GDS booking data - at no cost - are resources the smart hotel marketer should not pass up," said Bruce W. Mainzer, senior vice president of marketing for TravelCLICK.





2002 Annual Booking Performance Review

In the fourth quarter, hotels experienced considerable growth in room nights and revenue booked electronically through the Global Distribution Systems (GDS). Room nights increased 8.0%, revenue jumped 11.3%, and average daily rate (ADR) rose 3.1% compared to the fourth quarter of 2001. A key factor affecting these results was the impact of September 11th on hotel industry booking performance in the prior year period.

The strong year-over-year showing in the fourth quarter of 2002 resulted in electronic room nights for all of 2002 finishing with a slight decline of 0.9% versus 2001, while ADR was off 3.7%. This fueled a 4.4% decline in 2002 electronic revenue compared to 2001. Average length of stay for 2002 was 2.11 nights, down nominally from last year's 2.13 nights.
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